With hundreds of lawyers and accountants and consultants being cut, marketers are increasingly feeling the cold breath of vulnerability. Because in so many firms marketing is still considered ancillary to the practice, the proverbial sword of Damocles hangs by a thread above the heads of even the best marketers.

It's becoming apparent that, despite the imperative of the current economic climate, many of the cuts may well be irrational. And in marketing, much of the vulnerability may come from the failure of partners to understand the value of marketing in these times, or more significantly, have seen no tangible evidence of its ability to produce clients.

A Marketing Plan for Recessionary Times

For many marketers, it's a battle for survival. Remember, then, that all battles must be fought with a plan. If the plan is rational, and portends a significant return on investment, it can save your job. Here's a plan that is more likely to work than most...

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