Our market proposition is the service we offer to clients that should provide more value to the client than the price they pay for the service. If our service is both high value relative to cost and unique, clients will rush to buy it. If our service is perceived to be of low value relative to cost and the same as other providers, then it will be difficult and costly to sell.
This lever is normally all about creating a unique value proposition that "wows" our clients. However, in a recession "value" takes on a different meaning in the eyes of the client. It's easy. Will you cost me more this year, or even this quarter, than you will save? If so, you are history! If not, you can help me survive to fight another day.
So how do we build high value propositions in a recession? Here are eight tips:
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