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When to Overhaul Your Market Strategy and When to Stay the Course: 3 Questions to Ask

By Vickie Sullivan, Contributing Editor

Success is never linear. Life is filled with curve balls, roller-coaster rides, and other adventures. When we experience a setback with our marketing strategy, the biggest challenge is that we don't know how to interpret it:

  • Is this just an economic blip that we have to work through?

  • Would a small change in tactics help?

  • Or, are our less than stellar results a sign that we need to reinvent our approach to the market?

Here are three questions to ask yourself when you are at a crossroads. The first two have to do with the market. The last one has to do with you.

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