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RainToday.com's Podcast: Marketing & Selling Professional Services
In professional services firms, the experiences we create for our clients plays a huge role in our ability to satisfy them, generate the return on investment they are looking for, and ensure they stay loyal clients. Listen to this episode as Peter Merholz, author of Subject to Change and president of Adaptive Path, explains what services firms can do to deliver valuable experiences to clients.
Download the MP3
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(Note: It is a large file and may take several minutes to download)
Listen to the Recording:
(Time: 13:19)