By Mary Flaherty, Manager, Research and Content Development
Case Study Series: What's Working in Marketing & Selling Professional Services 
RainToday.com Members: Access our exclusive case studies which feature real-world insights into the marketing and selling challenges facing professional services businesses today.
How does a regional accounting firm expand its lead generation activities beyond traditional referral and word-of-mouth activities? That was the question facing Philadelphia-based Margolis & Co., P.C. Specifically, the firm wanted to attract clients to their business valuation services. They turned to the Internet and pay-per-click (PPC) advertising to see whether it could reliably generate leads and new business.
Read the complete case study to learn how a monthly $251 pay-per-click ad spend generated 61 click-throughs, 3 qualified leads, and a $15,000 engagement in one recent month alone.
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