By Anne Scarlett
In these tough and uncertain economic times, your firm may (unfortunately) determine that laying off staff is its best course of action. As a marketing professional, your first priority is to reassess, plan, and mobilize to win relevant new business. In addition, you can help to make the downsizing process gracious and considerate to preserve:
- Industry reputation: Your firm wants its brand to stay intact—even increase—during tough times and beyond. Laid-off staff will relocate to other firms within the industry. If their downsizing experiences are helpful and reasonable, then they are more likely to regard the firm in a decent light, or at least to curb their criticisms.
Members-Only Premium Content 
Want to read more? Try our Risk-Free 7 Day RainToday Membership Trial with access to:
- Free Webinars: Access all recorded webinars (full members attend all live webinars free).
- Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
- Research and Reports: Receive 20% off all research and benchmark reports.
- 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
- Exclusive Premium Content: Access members-only interviews, templates, and case studies.
Already a Member? Sign in below:
(Note: Do not press the "Enter" key. Instead, click the "Login" button with your mouse to sign in.)
