Combine Your Cold Calling Efforts With Email Marketing

By Brian Carroll

Many marketers with slashed budgets are looking to get more done with a smaller investment. If you're a B2B marketer you've probably contemplated email marketing. Also, you've probably received Spam from email service companies making unfounded claims about their results.

That being said, one cannot deny that in a short time email marketing is impacting and changing direct marketing. My objective is to share how firms are creating good quality B2B sales leads (Spam free) with email marketing and the telephone.

Targeted email combined with outbound calling is the ideal 1-2 punch for increasing leads, sales activity and revenue. It's long been accepted that combining outbound calling with direct mail marketing dramatically increases results in B2B programs.

Now, B2B marketers are doing the same with email and combining it with outbound calling to get immediate results and feedback. Every day leading companies are replacing or supplementing their direct mail with email programs.

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