RainToday.com: How do you approach participating in social networks: which ones and why?
Su Butcher: Any form of marketing should begin with where your targets are. If your targets participate in online communities then social networking enables you to find them and interact in an informal but productive way. We use social networking as one of a combination of tools. Its incredibly broad reach allows us to raise our profile over a wider area in a way not possible with face-to-face networking, and it is often populated by pioneers in the construction field; specialists in collaborative working, sustainability, etc.
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