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Why One Firm's Clients, Recruits, and Staff Love Its Brand and Spread Its Marketing Message

By Mary Flaherty, Manager, Research and Content Development


Case Study Series: What's Working in Marketing & Selling Professional Services

RainToday.com Members: Access our exclusive case studies which feature real-world insights into the marketing and selling challenges facing professional services businesses today.


When is an office not an office? For 65-person accounting firm Clayton McKervey, the answer is when your office space becomes an integral part of your marketing effort – a living, breathing demonstration of your brand, value, and client successes. This may seem a bit unusual for a 56-year-old accounting firm located in Southfield, Michigan. But by infusing their brand and value proposition—and a strong client focus—into everything they do, this firm was able to use its office space to help close deals, attract staff, and gain referrals. Learn how by reading the complete case study.


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