By Michael W. McLaughlin, Contributing Editor
As I wrapped up a recent workshop on the five essential strategies of professional services marketing, I knew one person in the audience was having none of it. You've probably seen a person like this before, or know how he felt. At each concluding point of the workshop, he'd shake his head in obvious disapproval, or simply stare at the ceiling.
When the meeting ended, he made a direct path to me and began a short rant, in a loud voice:
"Too much marketing advice is just plain wrong. I don't publish articles, white papers, or books. I gave one speech 12 years ago and bombed. I don't have a blog, LinkedIn account, and I never heard of Twitter until now. I only put up a website a year ago and I'll never publish a newsletter.
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