Case Study Series: What's Working in Marketing & Selling Professional Services

RainToday.com Members: Access our exclusive case studies which feature real-world insights into the marketing and selling challenges facing professional services businesses today.

The world of customer relationship management (CRM) technology and consulting is crowded with competition, and in 2004, a company named Avature joined its ranks. However, the tech-savvy founding team knew that in order to rise above the noise and differentiate Avature as a memorable force in the industry, they needed to position themselves as thought leaders. After reviewing myriad promotional options, they decided to take advantage of social media to identify influencers who could help them develop their image as cutting-edge experts in the field, while spreading the word about Avature.

Read the complete case to learn how they drew more than 200 people to each of their five webinars over a six-month period and three times that number to recordings and decks online after the events--as well as generated sales for the company's software.

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