C.J. Hayden, Contributing Editor
I hear from many independent professionals that they find marketing to be a struggle. They just can't seem to get enough clients to pay the bills, or they are spending more money to land each client than the sale is worth. Too many of their efforts seem to fail. "There must be an easier way," they tell me.
I think there is. But making the transition from the hard way to the easy way can be pretty difficult in itself. That's because it requires the toughest kind of change—a change in thinking.
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