By Michael W. McLaughlin, Contributing Editor
Most consultants have to face it at some point: telling a client that the project will take longer or cost more than planned, or that there is some other obstacle to achieving the expected results. Clients want to hear that news about as much as they do a nonstop pledge drive for public radio.
No one likes to deliver (or hear) bad news about a project. And such revelations are not exactly relationship-builders. For starters, your client sponsors have to own up to colleagues and others that your best-laid plans have gone awry. At the very least, this leads to questions about their judgment; at worst, it could be a career limiter.
"Too much marketing advice is just plain wrong. I don't publish articles, white papers, or books. I gave one speech 12 years ago and bombed. I don't have a blog, LinkedIn account, and I never heard of Twitter until now. I only put up a website a year ago and I'll never publish a newsletter.
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