By Gwen Moran
Case Study Series: What's Working in Marketing & Selling Professional Services 
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FirstRain is a 130-person technology firm whose software mines data from the Internet for investment analysts and sales and marketing professionals. The company continually mines the ever-changing landscape of online content for information about companies, competition, and customers. A major part of that content was sourced from the blogosphere. To walk its talk and fully understand the world it studies, FirstRain needed to be a part of it.
Read the complete case to learn how they gained media coverage, speaking engagements, and more as a result of blogging.
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