By Mary Flaherty, Manager, Research and Content Development
Case Study Series: What's Working in Marketing & Selling Professional Services 
RainToday.com Members: Access our exclusive case studies which feature real-world insights into the marketing and selling challenges facing professional services businesses today.
Wistia, a software-as-a-service provider of video sharing for business. is a start-up with annual revenues approaching $1 million. But competing with better-known services and trying to educate its target market about the uses and benefits of a video-sharing service that offers access control and metrics, was proving to be a challenge.
“We were getting positive feedback, but we just weren’t getting the growth we wanted,” says CEO Chris Savage.
Read the complete case study to learn how the fledgling company closed 30 deals in the first quarter of 2009 by realigning their target market and focusing on inbound marketing activities - including the use of social networks (e.g., Twitter, LinkedIn, and Facebook) and Google AdWords.
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