Case Study Series: What's Working in Marketing & Selling Professional Services

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In May 2002, Ed Scanlan started a small, interactive marketing agency based out of his apartment above an Italian ice stand in Chicago’s Bucktown neighborhood. He started out developing affordable websites and online marketing campaigns for small businesses in a variety of industries. Quickly, he began to add staff. By 2005, attorneys in small law firms and solo practices were a growing segment of the business.

That's when Scanlan recognized the opportunity to build a scalable business: creating a common set of tools on a technology-enabled platform—instead of completely custom solutions—that would deliver affordable business services to a narrowly-defined market. But, figuring out how best to grow Want to read more? Try our Risk-Free 7 Day RainToday Membership Trial with access to:

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