C.J. Hayden, Contributing Editor
Remember back in grade school when the teacher asked you to hold hands with a friend when you went on field trips? The idea behind the buddy system is that it's much harder to get lost if two of you travel together. When you get into trouble, your buddy can help you out, or find someone who can.
Maybe you could use a buddy in your marketing. The constant challenges you encounter while promoting your services make sales and marketing a difficult road to travel alone, and it's easy to get lost. Working with a marketing buddy can give you perspective, new ideas, accountability, and support.
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