By Michael W. McLaughlin, Contributing Editor
In the 1950s, the entertainment world coined the term "cattle call" for those mass auditions for stage plays, movies, commercials, and the like. The term immediately evokes the image of a stampede of eager, aspiring performers vying for the attention of a harried producer.
Among the sea of faces auditioning for one part, someone eventually stood out and got the job—assuming the casting director stayed awake for the auditions. Have a look at most consultants' marketing, especially during this recession, and you'll see all of the elements of a cattle call. As usual, most firms offer the same marketing messages, delivered in the same way.
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