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The Five Most Important Questions in Services Marketing (Part 2)

By Mike Schultz, Publisher

RainToday Note: This article is part two of two. In part one, Schultz explained the Five Whys of problem solving and how they're used to get to the root of a problem. Now he will elaborate and offer suggestions for how to use the Five Whys in a professional services environment.

Assuming you’re interested in getting to the root of a problem, and you’ve already decided you’re not going to take the Jack Bauer approach to getting to the bottom of the issue, here are some suggestions for how to employ the Five Whys in a professional services environment:

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