By Gwen Moran
Automated Records Centre is a Bellefonte, Pennsylvania, document and data storage company, providing hard copy storage, imaging services, data backup and records destruction for companies. The company was founded 1997 as a spin-off of a moving company. During the seven-person company’s 10th year in business, owner Michael Sullivan decided that he needed to do something to jump-start sales.
Automated Records had plenty of marketing tactics up its collective sleeve. They had tried direct mail, cold calling, newsletters and other tactics with modest success. “Ultimately, what we found was that we had a lot of tactics out there, but they were really all working independently of one another. We realized we really didn’t have a strategy and needed to revamp what we were doing,” says Sullivan.
Read the complete case study to learn how this company improved its business development results using integrated marketing.
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