By Vickie Sullivan, Contributing Editor
Recessions begets reinvention. And reinvention begets a boom in new and improved websites. But website overhauls shouldn't be taken lightly. They take time and money–in most cases, more than you initially expect.
Before you leap into that huge investment, stop and look at your website plans from the buyers' perspective. What are they looking for and what makes them reach out and contact you? What needs to be on the site so that you can get more qualified leads? Before deciding on the bells and whistles, compare your changes to what buyers want on your site.
Generally speaking, buyers are on the Internet because they are looking for something. There is an agenda; no one has time to explore aimlessly. While different buyers want different things, here are three things all prospects want to find on websites:
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