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RainToday.com's Podcast: Marketing & Selling Professional Services

Providing sales proposals for prospective clients can be challenging. You want to win the client, but it's often a lot of work with low chance of success. And sometimes things can happen that can turn the process into a horror story. These tips from Michael McLaughlin, a Principal with MindShare Consulting, LLC and co-author of Guerrilla Marketing for Consultants, can help prevent that from happening.

Listen as Mike discusses whether you should charge for a diagnostic, methods for establishing trust with a prospective client, steps for following up after the proposal has been submitted, and what to do when you're denied access to the decision makers.

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