In the spring we often think about growing gardens and the process of planting seed and fertilizing and cultivating the soil. The same is true of your prospects and clients. In a society where people are pressed for time and pulled in many different directions, it’s vitally important that you keep your name in front of them.

By cultivating your prospects and clients, you build long-term, mutually profitable relationships that are so critical in order for them to see you as a resource. Cultivation of your prospects and clients accomplishes three things:

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