Advice for Improving Your Sales Skills 4 Tips for Making Sales Conversations Easier to Lead "Get Out of My Office": Why Closing Techniques Will Make Your Prospects Cringe Use Testimonials to Attract Prospects and Win Sales

A fine line exists between convincing a prospect that you want his business and bugging him so much that you chase him away. Though you would like to make the prospect's decision for him, you really can't. You can, however, do the next best thing by providing him everything he needs to make an informed choice—which is to select your service.

An advertising maxim likens this process to forming a circle, which you can start but only the prospect can complete. Your job is to arm the prospect with key pieces of information and make him feel comfortable in making a decision. If you use any phrases similar to the ones below, however, you're trying to complete the circle for him:

• We're the smart choice.
• Our service is simply the best.
• Our company is the worldwide leader in (fill in the blank).
• We're so much better than our competition, it's embarrassing.

Members-Only Premium Content   

• Free Webinars: Access all recorded webinars (full members attend all live webinars free).
• Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
• Research and Reports: Receive 20% off all research and benchmark reports.
• 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
• Exclusive Premium Content: Access members-only interviews, templates, and case studies.