By Gwen Moran
Founded in 2003, GotVMail in Needham, Massachusetts had done a great job of positioning itself as a telecommunications solutions company for entrepreneurs. However, as the 45-employee company grew to offer more technology solutions for entrepreneurs, the name wasn’t exactly reflecting its creative, fast-paced culture—or its goals of becoming a comprehensive technology solutions provider for entrepreneurs.
After years of talking about rebranding, the company finally took action in September 2008. Over the course of six months, the management and marketing teams came up with a new name (Grasshopper) and look. To get attention for the rebranding launch in May 2009, they came up with an inspirational video and a truly memorable add-in to their direct mail package: five chocolate-covered grasshoppers. The package was sent to 5,000 of the most powerful influencers in the country.
Read the complete case study to learn how an army of grasshoppers helped this company jump-start its marketing.
Members-Only Premium Content 
Want to read more? Try our Risk-Free 7 Day RainToday Membership Trial with access to:
- Free Webinars: Access all recorded webinars (full members attend all live webinars free).
- Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
- Research and Reports: Receive 20% off all research and benchmark reports.
- 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
- Exclusive Premium Content: Access members-only interviews, templates, and case studies.
Already a Member? Sign in below:
(Note: Do not press the "Enter" key. Instead, click the "Login" button with your mouse to sign in.)
