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Want to Change Your Corporate Culture? Change Your Stories

By Peter Bregman

Motivate Staff and Improve Employee Satisfaction
How to Keep the Good Ones: Motivating Talented People

No Cheerleaders Allowed: What Really Works for Motivating Professional Services Salespeople

"I'd like to talk to you about a big project," the woman told me on the phone. "We need to change our culture."

She was a senior leader in a professional services firm, where people really are their most important asset. Only it turns out the people weren't so happy. Theirs was a very successful firm with high revenues, great clients, and hard-working employees. But employee satisfaction was abysmally low, and turnover rates were staggeringly high. Employees were performing; they just weren't staying.


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