Off the Wall: A Column by Alan Weiss, Contributing Editor
From Sarah Palin to Mark Sanford, from David Letterman to Jessie Jackson, why do so many people who are presumably comfortable in the public eye continue to say misleading and dumb things? Since when has "I misspoke" become a verb form? Why are there so many people employed in the White House just to correct Vice President Joe Biden's prepared statements?!
How is a consultant or any professional services provider to make himself coherent and understood?
First, Engage Brain
If people accustomed to the public spotlight can make gaffes, anyone can and will. How do we minimize our own provocation to be misunderstood and misinterpreted when the result, for us, is a loss of potential or existing business? The last thing we want a buyer to ask is, "What did you mean by THAT??!!" (Ah, apparently not what you thought….)
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