By Mike Schultz, Publisher
What do you do if a big client wants to hire a firm like yours, but it's not on their short list? You could walk away, thinking the amount of effort you put into getting their business would still result in nothing. Or you could take a page from the Boston Celtics management playbook, go after the deal, and win it.
Demonstrate your passion, understand the buying criteria, build solid relationships, and work off your positive reputation, and you can get that deal.
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