More Advice for Publishing a Book The Business Impact of Writing a Book Writing Book Proposals That Win Publishing Contracts 8 Things You Must Know About Publishing A Book To Promote Your Services

Unless you've been living on another planet, you've heard the conventional wisdom about how books can launch you into the big (or bigger) leagues. Yet, most books sputter along for a few months and then are quickly forgotten. That happens because the majority of books don't seduce the market with a compelling angle. Based on my unscientific research into bestselling books, below are three ways to make your book stand out in the crowd.

Tap Into a Feeling That Needs a Voice

Every audience and every market segment has hidden opinions that need to be expressed. They feel judged. They feel oppressed. A book provides a safe way to say, "Hey, you're not alone." And when you tap into that hidden little place in people's hearts, you become their hero. When you personify a belief, you've created a phenomenon.

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