Best Sellers

How do prospective clients identify, evaluate, trust, and eventually decide to hire you? Having purchased $1.7 billion in professional services, more than 200 buyers reveal their hiring behaviors and attitudes. It’s time - get inside your clients’ heads! The report features 57 pages of data and analysis, 29 charts and tables, and 18 major analyst observations, commentary, and recommendations. Read More

Pricing in the consulting industry: How do you compare? The bedrock of competitive analysis includes having a solid grasp of competitor sales and marketing practices - especially the fee structures, discounting guidelines, pricing approaches, and overall pricing models that can spell the difference between champion players and the also-rans. With the Fees and Pricing Benchmark Report, you will learn exactly what the pricing landscape looks like in the consulting field. Read More

What is the key to effective face-to-face networking? How do you set your networking activities in motion? How do you keep your network fresh and active? How can you use social networking to build, maintain, and enhance relationships? Which social media tools are right for your firm? Where should you begin? By focusing on how you can help others to succeed and prosper, you contribute to their success as well as your own. Networking for Professional Services: A Primer for Relationship Building (Including a Special Supplement on Social Networking) will provide you with tips and tactics you can use to organize and prioritize your networking activities and set them in motion. Read More

White papers are one of the most effective offers used by professional services firms to generate new leads for their services. A well-written white paper allows you demonstrate your expertise in a way that provides value to your prospects. But, writing the white paper is only half the story. You must get it in the hands of decision makers. This e-guide contains best practices, samples, templates and tips you can use when writing and marketing your own white paper. Read More

As a service firm leader, you need to make decisions about marketing, lead generation, and business development that will shape the future growth and success of your firm. What's Working In Lead Generation will help you develop your lead generation strategy and decide how to spend your time, energy, and money for the best marketing ROI in B2B Professional Services. Read More

Pricing in the marketing, advertising, and PR industry: How do you compare? The bedrock of competitive analysis includes having a solid grasp of competitor sales and marketing practices - especially the fee structures, discounting guidelines, pricing approaches, and overall pricing models that can spell the difference between champion players and the also-rans. With the Fees and Pricing Benchmark Report, you will learn exactly what the pricing landscape looks like in the marketing, advertising, and PR field. Read More