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White papers are one of the most effective offers used by professional services firms to generate new leads for their services. A well-written white paper allows you demonstrate your expertise in a way that provides value to your prospects. But, writing the white paper is only half the story. You must get it in the hands of decision makers. This e-guide contains best practices, samples, templates and tips you can use when writing and marketing your own white paper. Read More

As a service firm leader, you need to make decisions about marketing, lead generation, and business development that will shape the future growth and success of your firm. What's Working In Lead Generation will help you develop your lead generation strategy and decide how to spend your time, energy, and money for the best marketing ROI in B2B Professional Services. Read More

Pricing in the marketing, advertising, and PR industry: How do you compare? The bedrock of competitive analysis includes having a solid grasp of competitor sales and marketing practices - especially the fee structures, discounting guidelines, pricing approaches, and overall pricing models that can spell the difference between champion players and the also-rans. With the Fees and Pricing Benchmark Report, you will learn exactly what the pricing landscape looks like in the marketing, advertising, and PR field. Read More

What’s the key to becoming a thought leader in your field? Is it the right decision for you? Where do you begin, and how long will it take? In 195 pages of down-to-earth advice, How To Become A Thought Leader E-Guide combines expert analysis with advice from 9 thought leaders, giving you the background and self-evaluation tools to pick your path and go for it. Read More

Pricing in the accounting & financial services industry: How do you compare? The bedrock of competitive analysis includes having a solid grasp of competitor sales and marketing practices - especially the fee structures, discounting guidelines, pricing approaches, and overall pricing models that can spell the difference between champion players and the also-rans. With the Fees and Pricing Benchmark Report, you will learn exactly what the pricing landscape looks like in the accounting & financial services field. Read More