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Is Your Value Proposition Utterly Worthless?

By Jill Konrath, Contributing Editor

How to Conduct Calls that Win Deals
3 Cornerstones to Delivering an Effective Telephone Pitch

Dead on Arrival: 5 Deadly Sales Call Sins

Sales for Asking: 3 Tips for Effective Cold Calling

In the movie Jerry Maguire, when Tom Cruise is in the midst of his proposal to Dorothy, she stops him with, "You had me at hello." Every seller dreams of hearing those exact same words when they approach corporate decision makers.

Unfortunately, the opposite usually occurs. Instead of capturing their prospect's attention, most sellers create resistance with their opening remarks and blow the opportunity.


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