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No More Excuses: The First Step to Business Development Success

Make it Rain! A Column by Erica Stritch

Attract and Track New Clients
How to Turn Your Firm into a Marketing and Business Development Powerhouse

Sales Pipeline Metrics: 5 Steps for Tracking Your Firm's Progress in Hitting Its Sales Goals

There's a lot of lip service out there about getting everyone on board to develop new business and instituting a culture of growth. Firms set up training programs and say they are going to hold individuals accountable, but when it comes to putting things into practice, individuals don't take action and are let off the hook by firm leadership. Go ask them why. You'll find them in the parking lot on the excuses bandwagon.

There's always an excuse for not doing something. You get busy delivering client work, you pick up the phone to make a round of calls and a staffer walks into your office with an urgent issue, the pile on your desk is so high that you can't find your chair, the dog ate your homework. Excuses, excuses.

How can you get yourself off the excuses bandwagon?


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