By Anne Scarlett
In theory we know that every person in the firm is a marketer. Savvy architecture and engineering firms go the extra mile to train staff at all levels on areas where they are better able to participate in the marketing effort, regardless of their "primary" role in the firm.
Lately, I have spoken with architecture and engineering firms that are struggling to hold on to their remaining talent. (The firm’s "fat" was already released during previous layoffs.) They say that not only are these people valuable, but they also don’t "deserve" to lose their jobs. Further, these firms realize that in the long term, it is expensive to recruit, train, and retain talent. Ideally, they’ll keep their remaining staff intact and survive this economic storm.
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