Communicate Your Value to Clients Breakthrough Strategies for Developing Clients for Life How to Communicate the Value of Your Services Inviting Prospects In: How to Provide Value and Build Trust in the Sales Cycle

These days it isn't unusual for a client to ask for reduced fees for your services. If they understand the value you provide, however, you won't have to have that conversation. In this article, John Doerr, President of Wellesley Hills Group, Founder of RainToday.com, reviews questions you need to ask yourself to make sure your new clients and existing clients fully understand what you bring to the table.

Questions for new clients include:

• If this client is the right client for you, do you truly know what is of value to this prospect? Did I listen?
• Have you done the best job you can in articulating and demonstrating the value the prospect will receive?

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