Writing As a Marketing, Selling Tool Trite, Banal, and Boring: How to Generate Content that Creates High-End Brands If You Could Have Only One Tool in Your Kit: Articles as a Selling Tool 5 Steps for Getting Your Articles Published

Using articles and speeches to promote your expertise? You're not alone. Information is everywhere. In this oversaturated market, your content needs to be special to generate great leads. So why do so many special reports, white papers, and articles say the same thing with different examples? Because brilliance is buried in our experience. Here are two ways to draw out those insights for articles, media interviews, and speeches.

Why We Don't Tell Our Secrets

How do you know when you're not giving your best content? Compare your achievements with your best ideas. An in-the-trenches perspective has insights that go far beyond the standard lines. If you're not talking about the elephants in the room or about the games played in the heat of battle, well…you're coasting on your clever storytelling. And stories are not enough to brand you; stories support the insight, they don't replace the insight.

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