By Gwen Moran
Nancy Fox’s Mamaroneck, New York-based Fox Coaching Associates helps professional service providers—especially accountants, attorneys, insurance professionals and others—develop strategic growth plans for their businesses. She works with an assistant and a network of four consultants to bring a range of specialized services to her clients, including public relations, finance, and other areas.
Staying in front of the prospects and clients who make up Fox’s primary clientele isn’t an easy job. Of course, the old keep-in-touch methods can work—or they can quickly become annoying to busy contacts. Fox knew she had to find a way to regularly keep in front of her prime business prospects while not running the risk of alienating them. In addition, she had trouble finding networking groups that offered enough prospects to make them worth the investment of time necessary to make solid connections and reap the rewards.
Read the complete case study to learn how this service provider created a networking group to generate referrals.
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