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RainToday.com's Podcast: Marketing & Selling Professional Services

Want people to notice your firm? Make sure your marketing not only informs but also provides a memorable experience. That's what the authors of Guerrilla Marketing for Dummies say. Jonathan Margolis and Patrick Garrigan, who also work at The Michael Alan Group, say you want to educate and entertain people. Do things that get you noticed—and get people talking.

In this podcast, Margolis and Garrigan describe techniques professional services firms can do that grab people's attention, such as:

• Create unique booths at trade shows (set up a lounge or a video experience)
• Have dinner delivered to your client's office on a night when you know people are working late
• Give out free cups of coffee and hot chocolate outside your client's office on a cold morning
• Become active in social media and write a blog

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