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5 Myths of Internet Marketing for Independent Professionals

By C.J. Hayden, Contributing Editor

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There's more marketing hype published on the Internet in one day than P.T. Barnum generated in his lifetime. Like a worm swallowing its tail, the Internet marketing beast feeds mostly on itself. The vast majority of what appears on the Internet about marketing is designed to help you market products and services sold and delivered exclusively on the Internet.

So what does that mean for the independent professional whose web presence is primarily aimed at selling his services? You know, services delivered the old-fashioned way, by humans interacting face to face or at least voice to voice. At best, the average professional is likely to be overwhelmed by the sheer volume of Internet marketing advice available. At worst, he is seriously misled by it.

The problem is that marketing your professional services is simply not the same as marketing a retail product or an anonymous business service. You can't sell management consulting like you sell web hosting, nor can you sell executive coaching the same way as an ebook. If you try to market yourself by following advice designed for marketing Internet products and services, you're likely to make some serious mistakes.

Here are five Internet marketing myths that may be hazardous to the health of your business.

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