By Paul Collins
RainToday Note: This article is Part two of two. In Part 1, "Strengthen Your Value Proposition with Performance Benchmarking," Paul Collins discussed why a strong value proposition is important, what makes performance benchmarking a unique value proposition, and the five vital characteristics your performance benchmarking offer must include. Now he will describe the six steps for building your performance benchmarking proposition.
It may sound a little daunting to create the sort of proposition described in Part 1, "Strengthen Your Value Proposition with Performance Benchmarking." It’s certainly not a trivial exercise, but it is within your reach and is well worth the effort in sales transformation terms. To get you started, here is a simple six-step guide to creating an offer that you can take to market and make more sales.
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