Using Pictures to Solve Problems and Engage Clients—An Interview with Dan Roam

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You've all seen this: the moment someone picks up a pen to illustrate a point, the people around them pay attention. It doesn't matter if it's a one on one discussion or a presentation to a large group using a white board, those people are engaged. They pay more attention than if someone just speaks to them. So, why not use pictures when talking to prospects and clients?

In this interview, Dan Roam, author of The Back of the Napkin, explains how services professionals can use pictures to solve problems and engage clients. Specifically he addresses:

• The neurological aspects of how pictures and illustrations help people understand ideas and solve problems
• How to get started communicating using pictures,
• Tools he has developed to help you create pictures, including the essential 6x6 tool
• How to apply the concept of visual communication and excel at it

Download the tools developed by Roam, and then listen to him explain how to use them.

(Time: 22:17)

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