Cold Calling: 7 Tips to Help You Get Meetings with Prospects—with Colleen Francis

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RainToday.com's Podcast: Marketing & Selling Professional Services

Cold calling—the phrase strikes fear in many sales professionals. It is challenging, but it isn't impossible. With these tips from Colleen Francis, Founder and President of Engage Selling Solutions, you'll learn how to prepare for cold calls, as well as techniques to engage prospects and get them wanting to hear more. Specifically, Francis addresses:

• The form of communication that works best when calling on prospects
• How testimonials can help during calls
• How much research you should do on a prospect
• What to do five minutes before you pick up the phone to call

(Time: 13:09)

Interested in hearing more? Watch the on-demand webinar with Colleen Francis, Cold Calling 101: How to Start Setting Appointments Through Cold Calling