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RainToday.com's Podcast: Marketing & Selling Professional Services
The B2B buying process has changed, and that means your marketing and sales tactics must also change. No longer can you simply say you're the leading provider or the premier company. Buyers want you to prove it. And to prove it, you must provide marketing content that educates, engages, and encourages interaction with prospects.
Listen as Ardath Albee, CEO of Marketing Interactions and author of the new book eMarketing Strategies for the Complex Sale, explains why traditional sales prospecting and marketing methods no longer work, discusses tools and technologies firms must now employ, and gives examples of the new types of content marketing plans must include.
(Time: 16:27)
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