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Home  /  Library   /  Improve Your Value Proposition with Performance Benchmarking—An Interview with Paul Collins

Improve Your Value Proposition with Performance Benchmarking—An Interview with Paul Collins

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RainToday.com's Podcast: Marketing & Selling Professional Services

Professional services firms that have strong unique value propositions (UVP) grow faster, produce higher margins, and sell at higher prices. One way to offer such a strong UVP is to include performance benchmarking, says Paul Collins, founder and managing partner of Equiteq LLP.

Listen as Collins discusses the benefits of a strong UVP, provides an example of a strong UVP, reviews some of the facets of a performance benchmarking UVP, and explains how a performance benchmarking UVP helps you stand out among competitors and leads to greater sales.

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Listen to the Recording:
(Time: 13:44)

Learn More: Watch Paul Collins' webinar, How to Develop a Value Proposition that Grabs Attention and Opens Doors.


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