By Vickie Sullivan, Contributing Editor
Unless you are Attila the Hun, there are folks out there who like you and know your work well enough that your credibility is off the table. The key question: how do you turn that good will into new projects? Below are my top 10 tips to pave the way for new business with old clients and colleagues without appearing desperate.
- Check your motivation. When times are tough, it's tempting to talk to all of our friends and colleagues. That kind of indiscriminate networking creates a false sense of busyness. By staying in our comfort zone, we rationalize not doing the hard stuff, like "getting out there" and competing in a crowded market. So before approaching any champion, take a hard look in the mirror and ask yourself: is there really a strategic fit here? If not, any approach will look like you're desperate for business. You will appear weak and ready to work for less.
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