By Mary Flaherty, Manager, Research and Content Development
Case Study Series: What's Working in Marketing & Selling Professional Services 
When marketer Jeremy Epstein decided to leave Microsoft and go out on his own as an independent marketing practitioner, he gave himself nine months to see whether he could build a "potentially sustainable" business. Epstein launched Never Stop Marketing based on his mantra that companies need to embrace marketing as a core part of their business processes. Mind you, this was May 2008 and the country was in the midst of what is now known as the worst recession since the Great Depression. The move would prove to be a true test of his marketing mantra.
Read the complete case study to learn how this independent professional built a business with a quarter million in revenue during a recession.
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