Sharon Berman

Prior to founding the firm, Sharon held marketing management positions at Toyota Motor Sales; Ogilvy & Mather Advertising; Houlihan, Lokey, Howard & Zukin; and Arthur Andersen. She received her undergraduate degree from UCLA and her MBA from USC.

Sharon has taught Marketing Plan Development at UCLA Extension. She is a past member of the editorial board of Marketing the Law Firm, as well as the California Society of CPAs State Marketing Committee. She writes and speaks extensively on marketing, and she has presented marketing segments on nationally broadcast programs. Sharon also has been quoted in the Los Angeles Times and The Wall Street Journal, among other publications.

Articles by Sharon Berman

• Bright Lights, Booth Babes, or Swag: How to Create the Best Conference Exhibit
• Business Development: The Perfect Recipe for Making Rain
• Business Growth Depends on Multi-Level Marketing
• Competing with Large Firms: How the Web Levels the Playing Field
• Dos and Don'ts for Event Marketing
• How to Make Sure Your Marketing Campaign Isn't a Flop
• How to Use Video to Get Up Front and Personal with Your Prospects
• Marketing: A Succession Planning Tool for Professional Services Firms
• Putting 'Professional' Back in Professional Services