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RainToday.com's Podcast: Marketing & Selling Professional Services
Demonstrating your thought leadership is one of the best marketing techniques for service professionals, and Twitter has quickly become one of the best platforms for doing so. It's a great way to do lightweight marketing, says Sarah Milstein, co-author of The Twitter Book, as well as to network with prospects and clients.
Listen as Sarah (@SarahM) discusses how to get started using Twitter and the business benefits of using Twitter. She also reveals the top three things you must do to get people following you and interacting with you. The key: provide value.
(Time: 16:12)
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