Off the Wall: A Column by Alan Weiss, Contributing Editor
The iPhone is a great example of what I call REV, which stands for reciprocating, exponential value. The phone drew adherents, which attracted people to create applications for it, which attracted still more users, which prompted Apple to develop an even better version, which attracted more adherents, which fostered more developers… .
You get the idea. Today, there are over 75,000 applications for this groundbreaking product, and Verizon is reduced to derivative mimicry with an ad that says, "There's a 'map' for that." (The next closest phone has about 10% of the applications available for the iPhone.)
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