Advice for Dealing with a Down Economy Why Some People Are Doing So Well in a Bad Economy Three Ways to Economy-Proof Your Business Without Hurting Your Brand How Clients Buy: 2009 Benchmark Report on Professional Services Marketing and Selling from the Client Perspective

In my previous article, How to Keep Staff and Survive the Economic Storm, I wrote about structuring a program where you—as the marketing/business development professional—can guide your "expanded marketing team" (aka underutilized staff) to make meaningful contributions to your firm’s marketing effort.

Now, let's look at how to organize the effort, as well as specific marketing and business development tasks that might make sense for your new expanded marketing team.

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